May 22 2017
The latest developer’s event organized by Google threw light on some changes that the search giant is about to bring in the future. This article, focuses on those upcoming changes and also provide tips to the local businesses.
Google’s developers meet has indeed revealed much about their future plans, but before that let’s take a look at the topics that discussed in that meeting- natural language processing, artificial intelligence, voice recognition and translations. In the event, Google had also discussed about their new product launches- Google Assistant, Google Home and Allo.
Google Home: This is a speaker-like device that has been voice activated. These devices listens to your commands and return answers to the queries made from set appointment, play music, control home automation and Google Search using a very new platform called Google Assistant.
Allo: This is the very new messaging app launched by Google. It makes use of “integrated machine learning” to know about the style of the user, such that the application become more easy and convenient for the user to use. Allo allows you to schedule meetings, list tasks and make reservations etc. Apart from this, it also features “smart replies” based on the content of your message.
Google’s CEO, Sundar Pichai also says that most queries on search engines are made from mobile devices via voice search. Searching has gone beyond that white type box, whether it’s your phone, tablet or desktop, voice search is becoming the latest search tool.
Artificial Intelligence and Machine Learning Integrated Voice Search
Voice activated search is the future, which would be driven by artificial intelligence and machine learning. After conducting numerous experiments on machine learning, it was concluded that this feature provides an unmatched website analysis, which is never achievable with regular SEO elements.
Artificial intelligence and machine learning integrated with voice search is one of the biggest announcements made by Google. Previously, writing copies matching the keywords was a daunting task, but now, writing copies that are contextual, simple, conventional and easy for the users to understand. Voice search, combined with natural language processing and machine learning will also be developed with information including the past behaviors, style and location of the user.
How can voice activated search benefit you?
First, by understanding the phrases and terms your customers are using for searching. For this, you can ask your marketing team to keep an account of these phrases and use them as keywords.
To know your customers, you can interview them.
You can make them answer in their own words by asking some simple questions about your organization and products.
Collecting these information and data must be a daunting task for your employees. But these can actually help your marketers and support team, marketers would be able to use it in their sales and web copies and the support team can use it in their FAQ’s and Scripts.
Connecting people, relationships, places etc.
Facebook’s “natural language processing” is very common amongst users. But now, Google is up with something similar to this, hopefully that will be powered by Google Assistant.
Just because most customers use voice searches these days, business should start preparing more contextual searches like:
Movie theaters new me
Restaurants recommended by my friends
Interior designers viewed by my neighbors
Dishes ordered by my friend
Products using voice search, machine learning and artificial intelligence would require permission to learn more about the style and behavior of the customers. This might influence the rise of various tools that will help business houses to know their audience.